Digital Assistants & Voice Search as A Coming Trend

Digital Assistants & Voice Search as A Coming Trend

Introduction The voice search is nothing new. In fact, voice-search technology had existed for decades, only really going mainstream in October 2011, when Apple introduced Siri into the world. However, until recently, the voice search was more a novelty, rather than a...
Google Search and PPC Advertising Alternatives

Google Search and PPC Advertising Alternatives

Not The Only Game In Town When it comes to PPC (Pay Per Click) and SEA (Search Engine Advertising) Google is the definitely the king of the hill. According to recent numbers by Statistics Google dominates with a 90% market share of global desktop search. Despite being...
Creating a Call to Action That Converts

Creating a Call to Action That Converts

What is a Call to Action? Call to Action or a CTA is a word sentence of phrase that encourage the reader to take a specific action. It is a persuasive technique use on the web, in emails, in advertisements, and on landing pages that tries to get the viewer to interact...