If you do not blog for your business, then you should be. While many people reject blogs because of their description as a web newspaper, they miss a lot of traffic generating opportunities and revenue every day. Are you one of those missing?
In truth, blogs are more than just a web diary. It is a content management system and a simple website template. The blogging software allows you to start publishing your content on the Internet in minutes. When you exploit this ability with an RSS feed, you have a powerful magnet.
I have come up with seven reasons why every company should have a blog and an RSS feed.
1. Interaction with public
The publication of a regularly updated blog allows you to stay in touch with your existing audience and your customers. You can post updates, news, or reflections to your blog, as well as answer questions.
2. Attract new customers
A blog can help you attract new customers. The entries of your blog will become a feed for the search engines and will attract new visitors. If your blog answers visitors’ questions or interests them, you have just found another qualified prospect.
3. Make a high rank in search engines
Blogs and RSS feed often rank higher in search engines than traditional websites. Search engines love blogs, and RSS feeds. If you design your blog correctly, each time you update it, search engines are informed. Even if you do not ping regularly, most search engines will revisit blogs more frequently. Besides, the organization of a blog lends itself well to ethical search engine ranking.
4. Reputation
Blogs can help you build or strengthen your reputation in a particular area. As your blog grows, you will demonstrate your knowledge in the niche you have chosen.
5. A good way of earning
Blogs and RSS feeds are good sources of revenue. You can add pay-per-click ads, affiliate ads, or sell advertising space on your blogs. Many PPC companies also offer the ability to add PPC to your RSS feeds.
6. Promotions
Blogs are great ways to generate leads. Even if you do not want to advertise on your blog, you can use it to promote or capture leads for your programs. These are great leads because the fact that they come from your blog means that they are already interested in your subject and predisposed to your message.
7. Easy Way
Creating your blog is the easiest way to establish an Internet presence and creating an RSS feed is even more comfortable. It’s also the cheapest way to get started on the internet because there are several free blog sites. I began with blogger.com, and I usually recommend them, but I have heard other people refer to other leading blog sites as well.
As you can see, launching your blog and RSS feeds has several advantages. If you can count on so many benefits of an internet marketing technique that is also free and easy, you are stupid not to start using it for yourself.