The significance of networking is overlooked by the majority. Various people network simply for the purpose of leisure or to establish a mere presence in the networking arena. However, we fail to recognize the potential and worthiness of professional networking if done the right way. Selecting the right platform and approach to network can crucially contribute toward our learning and success in life.

Many perceive networking as a secondary activity; one that also takes a large chuck off our time, but this not true. With an objective of networking professionally and diligently investing an hour daily, it could prove to be an enormously productive tool. From forming connections to investing time in building relationships can be a rewarding practice throughout your professional career.

Why LinkedIn?

LinkedIn is a trusted and widely used professional networking platform to connect with organizations and individuals across the globe. It is also one of the top hiring platforms for companies hunting for talents. One can also solicit a recommendation that peers can write which serves just like putting in a good word for someone. It forms part of the profile page (which is structured like a Resume), thus helping recruiters gain confidence on the candidature. This is equally useful for both professionals who are in search of a good work opportunity and business owners who are willing to find the right talent.

The people who have a wider network are often the ones who are most successful than their peers, suggests experts.

Using Networking to your Advantage

LinkedIn is widely used by professionals and businesses across all industries. It’s the best medium to land jobs, meet prospective clients, potential business partners, associates and mentors. Regardless of work-area or industry, professionals must set aside and invest a little time for growing their social reach. This little investment of time will enable you to stay on top of the latest developments and trends across your trade.

Nowadays, having social presence has become as important as having a printed Resume. It does not mean much to merely have an account on LinkedIn. If prepared carefully, your LinkedIn profile can serve as your visual Resume to showcases your work, interests, achievements and capabilities. It gives you a fair chance of being noticed by a large audience and opens up door of opportunities – whether you are seeking venture capital or looking for a job.

In this entrepreneurial era where new businesses and startups crop up every day, the need to locate the right people and build a good team is unarguably a key factor to business success. As much as startups are looking for the right candidates, professionals are also in search of work opportunities at the right organization. By leveraging LinkedIn as an essential tool – graduates, professionals and businesses can keep a pulse on the job market.

Moreover, networking allows you to come in contact with mentors and ideas which gives you access to indispensable resources that will nurture your career growth. Whom you connect with also plays an important role. Consider linking with people who could help you to widen your horizons and broaden your perspectives in your area of work. Networking in this way will not only expand your social reach, but it will also help improve your skill set.