When setting up your businesses, you must have a well-designed, easy-to-use website that your customers can consult. Suppose your website is ready and all the products or services you want to sell online are in place.
So you have advertising that is ready to drive traffic to your site.
Landing pages help you improve your search engine rankings and offer customers better web experience. Landing pages or micro-sites are web pages specifically designed for a product or service. These sites tend to have a unique domain name to accommodate the product name or product solution.
When you are marketing online, a landing page is a single web page where the targeted sales copy is usually an extension of an advertisement or link. Connections to these types of pages are often linked to social media, e-mail campaigns, or search engine marketing.
Brick and Mortar
Most of us think of our businesses from the traditional point of view of brick and mortar. As a result, we build walls around our thinking process and put all our eggs in one basket, called the company’s website. Many companies and organizations believe that their product pages should contain on the professional website.
However, experts suggest that for search engines to get a higher score, companies should separate some of their products from their websites. They should create landing pages that focus solely on a specific product. They do not need to match the website of your company.
Keep in mind that a search engine considers everything as individual items. It does not matter where he is. Search engines and human behaviour work in the same way. Most people are looking for products and services based on generic terms and not on the name of the company providing them. When you use this plan, you can increase the chances that others find the site.
Landing pages can:
- Sell a product or service.
- Generate prospects
- Inform others of what you need.
- Mashup information required for a customer need.
Honda conducted research and found that consumers found it difficult to search for a car online and did not leave with a good experience. Honda has designed a landing page that contains everything a person needs on one page. You will probably want to develop a unique URL for each landing page that you can promote in print and Internet marketing techniques.
Some of the marketing techniques that you can include on your landing page are:
- Opening phrase
- Bonus Gifts
- Calls to action
- Closing sentences
There is no soft sell here. This page should focus on visitor engagement.
See Also: Creating A Call to Action That Converts
When designing your landing pages, keep in mind the following points:
- What are you offering?
- Who is your target customer?
- Why would they want your product or service?
- What will encourage them to buy?
Most of us do not yet think about landing pages and microsites, but they should be part of our strategy.
You can not only use them to increase the number of potential customers and sell new products. But you will find that they are extremely profitable to use.