WordPress Plugins: What They Are, What To Consider

WordPress Plugins: What They Are, What To Consider

Introduction It is estimated that WordPress powers 34% of all sites on the web and as much as 60% of the website managed by a Content Management System (CMS) and with such a wide install base there is a very large market of 3rd party developers creating plugins that...
How to Speed Up WordPress & The Benefits of a Fast Website

How to Speed Up WordPress & The Benefits of a Fast Website

In a highly competitive search environment speeding up WordPress can give you a competitive edge over your competition. Page speed is a priority for many because it has been directly correlated, with traffic, engagement, and revenue. According to research by Akamai 2...
Digital Assistants & Voice Search as A Coming Trend

Digital Assistants & Voice Search as A Coming Trend

Introduction The voice search is nothing new. In fact, voice-search technology had existed for decades, only really going mainstream in October 2011, when Apple introduced Siri into the world. However, until recently, the voice search was more a novelty, rather than a...
Google Search and PPC Advertising Alternatives

Google Search and PPC Advertising Alternatives

Not The Only Game In Town When it comes to PPC (Pay Per Click) and SEA (Search Engine Advertising) Google is the definitely the king of the hill. According to recent numbers by Statistics Google dominates with a 90% market share of global desktop search. Despite being...
Creating a Call to Action That Converts

Creating a Call to Action That Converts

What is a Call to Action? Call to Action or a CTA is a word sentence of phrase that encourage the reader to take a specific action. It is a persuasive technique use on the web, in emails, in advertisements, and on landing pages that tries to get the viewer to interact...