How to Speed Up WordPress & The Benefits of a Fast Website

How to Speed Up WordPress & The Benefits of a Fast Website

In a highly competitive search environment speeding up WordPress can give you a competitive edge over your competition. Page speed is a priority for many because it has been directly correlated, with traffic, engagement, and revenue. According to research by Akamai 2...
Digital Assistants & Voice Search as A Coming Trend

Digital Assistants & Voice Search as A Coming Trend

Introduction The voice search is nothing new. In fact, voice-search technology had existed for decades, only really going mainstream in October 2011, when Apple introduced Siri into the world. However, until recently, the voice search was more a novelty, rather than a...
Google Search and PPC Advertising Alternatives

Google Search and PPC Advertising Alternatives

Not The Only Game In Town When it comes to PPC (Pay Per Click) and SEA (Search Engine Advertising) Google is the definitely the king of the hill. According to recent numbers by Statistics Google dominates with a 90% market share of global desktop search. Despite being...
Creating a Call to Action That Converts

Creating a Call to Action That Converts

What is a Call to Action? Call to Action or a CTA is a word sentence of phrase that encourage the reader to take a specific action. It is a persuasive technique use on the web, in emails, in advertisements, and on landing pages that tries to get the viewer to interact...
Landing Pages: Why They Work & How To Use Them

Landing Pages: Why They Work & How To Use Them

When setting up your businesses, you must have a well-designed, easy-to-use website that your customers can consult. Suppose your website is ready and all the products or services you want to sell online are in place. So you have advertising that is ready to drive...
Building Your Own OSHA Compliant First Aid Kit

Building Your Own OSHA Compliant First Aid Kit

If you never had to worry about workplace injury you likely have OSHA, the Occupational Safety and Health Administration, to thank. Created in 1970 by Congress, the OSHA oversees every workplace in America to ensure safety and health for every working man and woman....
How to Use Memes for Social Marketing

How to Use Memes for Social Marketing

You have to think about what memes are. We are talking about Internet memes that are really “IN” nowadays. Memes are concepts in the form of links, images, phrases, fashions, sites or videos on the Internet. That’s all that is shared online....
Leveraging Learning Styles in Your Content Marketing

Leveraging Learning Styles in Your Content Marketing

When working with marketing, whatever its form (text, image, video, handouts, even door-to-door sales), it is widely known that, whenever you are developing the marketing campaign and its media, you have to keep in mind who is the target audience: their economic...
How To Track Your Offline Marketing Campaigns

How To Track Your Offline Marketing Campaigns

When it comes to advertising it is easy to tell exactly where traffic is coming from as most of that data is captured by your analytics platform. While there are many new and innovative ways to advertise online, that doesn’t mean you can’t leverage some of these new...